Analisis Nilai Budaya dalam Promosi Wisata Akun Instagram @Wonderfulindonesia dan @Japantravelcom

The lack of cultural analysis research on tourism based Instagram accounts, especially in Indonesia, makes it a limitation understanding communication studies, cross Indonesia. This study aims to look at the differences values resulting from account postings and promotions @Wonderfulindonesia @Japantravelcom which are two components Hofstede's theory include collectivist-individualist power distance (PD) as well dimensions image. mise en scene. Quantitative content method was used analyze 400 samples tested through Pearson chi square continuity correction square. results showed that accounts more individualism than collectivists posting pictures. In post caption, shows individualist side opposed @Japantravelcom. Power scene do not show significant difference between